Facebook Marketing: The Ultimate Blog Guide | SEO FARMS |
Why use Facebook for advertising In 2021?
With so many choices, deciding where to spend your marketing budget can be tough. What makes Facebook particularly desirable for new and experienced business owners boils down to mainly 3 things:
1. Driving traffic from a strong and engaged user base
Facebook is a place where we connect with family and friends, and—as much as we detest to admit it—it’s pleasantly darn addictive. Facebook reportedly has more than 2.4 billion active monthly users, and those users spend extra time on Facebook than on any rivaling social networks. Also, Facebook owns Messenger and Instagram, two other prominent mobile apps accessible to Facebook advertisers through its advertisement platform. That’s plenty of active, engaged traffic to navigate to your landing page.
2. Targeting potential clients based on demographics, interests, and behaviors
Facebook is designed for sharing personal updates and information, such as vacation photos, new songs, movies, clothes, dishes, with your network. All the customers and potential connections made on Facebook and Instagram create detailed user profiles that various advertisers can tap into through their targeted paid ads. Facebook advertisers can fit their products and service against a lengthy list of the users' interests, attributes, and behaviors, occurring in a higher possibility of reaching their potential customers.
3. Provoking brand awareness
Most organizations have a Facebook and/or Instagram business page they utilize for connecting with their fans and consumers on social media. When you decide to utilize paid ads on Facebook and Instagram, you can opt to have them come from your company's social pages. This frequently results in increased brand orientation and new followers for your business, which is one of the windfalls of promotion on social platforms.
Imagine an advertisement tool that enabled you to reach your ideal clients based on what they like, their interests, and their behaviors. A tool that saved you time and wealth by optimizing your ad delivery to get your message in front of your potential customers that are most likely to convert.
That's what you get with a Facebook advertisement, a platform utilized by many eCommerce entrepreneurs, particularly those just beginning without much advertising familiarity or a big budget to spend. Anyone can fuel their company growth with Facebook ads, as long as they’re ready to learn the basics.
Define your objectives
Before doing much else, you’ll want to ascertain and check in with your objectives. It’s solid golden life advice, but it’s furthermore outstanding Facebook marketing advice. Connect your Facebook motives back to your broader business goals to build results with real influence. Start by specifying where your objectives sit on the marketing funnel and narrow down your particular objectives from there.
1) Awareness.
Boost the awareness of your brand and cultivate your audience with content that gets your brand name out there. Awareness is the most common objective marketers attempt to achieve on Facebook.
2) Consideration.
Deepen and improve your connections with your target audience. Boost community engagement with content your audience finds fascinating and helpful.
3) Conversion.
- Expand sales or leads with your Facebook presence. Utilize content that leads to your target audience taking action.
- Be confident to set practical, measurable objectives with a little wiggle room to make modifications around what works and what doesn’t.
- Specify your standard timeline, but keep in mind organic marketing is all about taking things slow and smooth — it might take a minute and a bit of effort, but progress will come.
Here are some instances of how different objectives will affect the Facebook campaign that you have set:
- If you want to boost sales on your website, set your goal to Conversions
- If you are having difficulty in making sales in your online store, you might want to select Add to Cart (which commonly costs less than Conversions)
- If you aren’t selling a brand product yet but want to create buzz or awareness, the Brand Awareness goal is a nice way to get low-cost impressions
- If you are having difficulty driving traffic to your website, selecting Traffic as a goal can help establish a retargeting list for another marketing campaign
- If you need more likes, comments, and shares on a Facebook post to build social proof, set your goal to Engagement
Why market on Facebook?
Marketing and Facebook function altogether like tacos and Tuesdays — it’s almost always going to be a promising idea. Facebook is a well-oiled marketing tool, and as such, setting up your brand’s presence and running marketing campaigns is a fairly simple task. If the massive built-in target audience isn’t sufficient to draw you in, the extensive (and free!) business-specific offerings might be what does well for your customers.
Make Facebook connections that count
Facebook wants to support you to connect users with your businesses they’re eager in and, in turn, those businesses with eager users. It’s a win/win/win for both parties. Users secure a helpful and critical experience on Facebook, brands reach existing and new potential clients, and Facebook is surely a boom for you.
To break the ‘why only Facebook ’ of it down, let’s turn to some data to reveal how powerful is Facebook :
- Facebook captivates 1.72 billion users every single day
- With the standard user spending 45 minutes per day on Facebook
- Making Facebook one of the world’s most prominent social networking websites
- Because of that, 97.1% of marketers turned to Facebook marketing in 2021
- Where 90 million small companies/brands are already using Facebook
- And 70.4% of social referrals to online stores are from Facebook only.
- That’s plenty of users, spending a lot of time in the one place, ready to engage with your brand.
Final Words -
Facebook has evolved synonymous with accessible marketing. Its array of business-friendly tools and vast audience across the world, which is surely a marketers’ dream to endorse their brand. But, like any marketing tool, it’s how you utilize it that matters the most in 2021.
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