BULK SMS MARKETING
GET STARTED WITH BULK SMS MARKETING.
For those trying their hand for the first time into SMS, you’re likely to be utilizing it as a promotional tool or part of your company's digital marketing toolkit. That’s not startling. Since the dawn of text messaging assistance and mobile phone technology, SMS has been a beneficial way to market products and services to customers of all types.
WHAT IS BULK SMS MARKETING?
Wikipedia portrays Bulk SMS marketing as the mass dissemination of text messages to mobile phone terminals. To explain bulk SMS is a form of push marketing, where companies send outbound SMS messages to a huge group of audience in a very brief period. A large number of organizations, enterprises, marketers, government, and financial societies, among others utilize this strategy to reach out to their target audience.
The objective of generating a bulk SMS can fluctuate from policy announcements, transaction alerts, and special promotions to fraud management. Mainly, its 2 main constituents are transactional SMS and promotional SMS. Transactional SMS messages are utilized to send notifications after a transaction, such as bank or credit card charges, feedback, order confirmation, and delivery updates. Promotional SMS is utilized for SMS advertising like offers, discounts, product announcements, lead generation, etc.
THE ADVANTAGES OF BULK SMS MARKETING:
- Direct channel to clients
- Non-intrusive (customers can respond when they want)
- Personal and customizable
- Open rates and cut through Quick and straightforward communication (160 characters for a standard SMS)
- Excellent for time-sensitive and time-critical sends
WHY SHOULD I CHOOSE BULK SMS MARKETING?
Most companies benefit from engaging in SMS services either as an extension of their present marketing techniques or as a part of their awareness of their initial foray into messaging.
If a client has a mobile phone, it is highly likely they can accept (and will read) a text message from you. Not only that, but customers do not need a third party or specific tool to get their message.
With many phone users withstanding conventional bouts of nomophobia (fear of being without their phone), text messages get scrutiny. It is now practically automatic to open our text messages as soon as we receive an instant notification.
From global business to small-scale hair salons, SMS has proved more than helpful in attaining chosen marketing results when other mediums have failed. For instance, response rates shot up by almost 40% when a non-profit community network transferred from email communications to SMS messages to engage their respective volunteers.
For most of our clients, one phone call is all it takes to get you set up with business text messaging assistance. Can you say the same for many different marketing channels?
Cost-effective & ROI – While cost will always differ, SMS marketing services are somewhat cheap as part of a marketing budget when correlated to different technologies. More greatly, when it is utilized, it frequently provides a whopping ROI.
BULK SMS MARKETING AS A BENEFICIAL TOOL IN BUSINESS
Various reports also indicate that 90 percent of the world would have a mobile subscription by 2025. Owing to the thriving ubiquity of mobile as a medium of communication, we can handily comprehend why bulk SMS marketing has become a vital element of outbound marketing.
As a cost-effective push marketing tool, Bulk SMS marketing reaches out to extreme users over the most subjective platform I.e – the mobile phone – from personalization and internet-powered communication platforms, SMS is universal and available to everyone. One does not have to possess a smartphone to send or receive SMS. Users are moreover more likely to check their mobile phones more than any additional device.
Thus, compared to emails or any other form of digital communication, SMS obtains a greater chance of getting noticed, which in turn enables enterprises to develop real-time updates.
DEBUNKING COMMON BULK SMS MARKETING MYTHS
Just like any different practice in the domain of marketing, Bulk SMS marketing is subjected to all types of scrutiny and skepticism. Following are the few:
Bulk SMS Marketing is Redundant
- While SMS has become less important for P2P messaging, there are no means that SMS marketing would lose its charisma too soon, particularly in the context of emerging economies. With more than 80 percent of the public in developing countries (India) having a mobile subscription and feature phones however dominating usage, marketers have been successfully sending bulk SMS and broadcast messages to their target audience.
- Apart from that, users immediately read their SMS the minute they check their phones. Reports suggest that 90 percent of all Bulk SMS messages are read within 1-2 minutes of receiving them
Limited Whitespace
- Some argue that users find it annoying because you cannot impress with the restricted characters SMS marketing gives.
- Any piece of information (or message) that fails to provide value becomes annoying. It is a matter of how marketers and enterprises select to appeal to their target audience, by building engaging content. A large volume of customers does sign up for alerts and offers because they like to be updated. Transactional SMS messages are crucial in this regard because they tend to have an increased impression rate – making them a helpful component of enterprise messaging.
- SMS Tagging from the SEO FARMS is a novel product that facilitates enterprises to boost engagement by leveraging higher impression and mindshare of transactional SMS and utilize them for promotional SMS marketing.
Low Conversion Rates
Conversion rates are less applicable in cases where the clients receive SMS from an enterprise they have never engaged with. Before marketing through SMS, various brands should engage with their clients via several communication channels and facilitate an experience for them that can be recalled.
UTILIZING BULK SMS PLATFORM
Having deconstructed some common misconceptions that enclose SMS marketing, we can look towards creative means to influence bulk SMS marketing.
Enterprises can mainly benefit from bulk SMS services that can promote marketing campaigns. Bulk SMS platforms are cost-effective tools that help marketers to send hundreds of texts with the click of a button.
Commonly, a business requires to keep a few stuff ready before availing any such platform:
The list of contact numbers to which the SMS is to be delivered. The list can be of existing clients, or new leads can be compiled via missed call marketing and different advertising mediums.
- The Bulk SMS Delivery Partner:
This is the most crucial element. A lower cost per SMS delivery might lead to dependability issues, leading your messages not to be transmitted. It is important that the delivery partner (moreover comprehended as the bulk SMS provider), has the essential permissions to send SMS messages utilizing the apprehensive network operator’s infrastructure.
- Do-Not-Disturb DND Lists:
Brand marketers must moreover adhere to DND (Do-Not-Disturb) lists or users who have explicitly selected not to receive promotional messages. One must follow the rules and regulations of a particular market and its telecom authority.
For example, in India, it is against the telecom authority legislation to send unasked promotional SMS messages to people who have explicitly opted out of promotional messaging lists.
A bulk SMS delivery platform should have the proficiency to filter out numbers present in DND lists and avoid any promotional texts from being sent to them. Brand marketers can supercharge their SMS marketing actions by utilizing a powerful bulk SMS marketing platform. SEO FARMS gives a reliable and scalable platform for bulk SMS messaging, facilitating marketers to send bulk SMS messages with just a few clicks.
BULK SMS SERVICE TAKING THE WORLD OF MARKETING TO A NEW LEVEL
- Bulk SMS Service is becoming the most extraordinary tool in the marketing world. This will take your company to the next level without any delay if you use this tool with an excellent strategic plan. This will ascertain the fastest strategy of promoting your business offers and service by quickly connecting with the targeted people. The open rate of SMS is 98% which is an outstanding percentage.
- As the abundance of smartphone users is increasing exponentially, the bulk SMS service is becoming the most influential tool for promoting your brand digitally. Utilizing Bulk SMS Service the brand can become the most popular brand also.
- Utilizing the automation SMS Service will provide you the opportunity to connect with your customers anytime, whenever they have any doubt about your services and products. Out Bulk SMS Service's quick response enables the customers to settle their problems immediately without any delay and this will develop a good bond between you and your clients. Your customers will become your delights and assist you to promote your company and its services.
THE POINTS TO BE REMEMBERED, WHEN YOU ARE MAKING YOUR BULK SMS SERVICE CAMPAIGNS, ARE-
The database which you are utilizing for sending the SMS must be approved by you. This means that the clients who are getting your SMS must be potential users of your brand products and services and they provided you consent of sending your brand offers on their mobile numbers.
The message should be brief and with a clear call to action. Your clients can handily comprehend your message, so create your message in easy wordings.
You are sending the message to the individual customer, so make sure to utilize their first name to convince them that the message he or she received is for them only. This will exhibit your professionalism.
Taking the world of marketing to a new level is only depends on the tools you are utilizing for your business promotion and Bulk SMS Service is the most promising tool to utilize for your business promotion. This service provides you to connect with your clients personally.
WITH THE BUSINESS PROMOTION, BULK SMS SERVICE CAN ALSO BE UTILIZED FOR CUSTOMER SUPPORT-
- With the automation SMS service, you can record numerous messages according to the client’s frequently asked questions. These answers depend on the keywords. The keyword which the customer sends us on the provided number determines which messages matter the best for this keyword.
- Two tasks by utilizing a single service make it more crucial for business promotion. This service is furthermore accessible with reasonable pricing, so startups can furthermore afford this service for their new brand promotion without any second thought.
- This service is with reasonable packages will taking the marketing to a new grade and enables the start-ups to boost their reach. This will expand the reach because in SMS service the messages can be sent wherever in the world without any additional effort. Just set up your contact list with the Bulk SMS Provided set up and get reasonable results that will boost your brand growth. So the world is accepting this service for online branding and promotion, so Why you are not? Try this service now for making your company a global brand.
Wrapping Up
In a period of aggressive marketing where no communication channel is to be slipped, SEO FARMS gives a bulk SMS portal gives an extensive solution to leverage SMS marketing. Enterprises that believe in the importance of mobile and its versatility as a digital medium can wish to make the most out of it.
Call us today for a free demo of the Bulk SMS portal to get begun with bulk SMS marketing.
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